Female insecurites and the Male ego.

1. How do I feel about the Dove Campaign for Real Beauty? Well, I think it's inspiring. The fact that they are taking a step forward and coming to the realization that the media, is in fact, a very powerful tool when influencing young girls and self image. They throw a positive look onto the perception of beauty and try to spread the message that everyone is beautiful, and to love your body how it is.

2. The Axe Effect Campaign on the other hand, is a whole different story. Even though the message this is conveying is exactly positive, I think it's pretty funny. Any guy, thinking that a smell will lure hundreds of girls his way is obviously living in la-la land - but the ad's do have some truth into them. Girl's don't like bad smelling guys, and (when not sprayed heavily on) I think the Axe scent does have it's perks. Obviously the result won't be as extreme as the commercial says, with girls this way and that flocking your way, but you will turn heads. So, even though it isn't exactly positive, I find it funny and I don't see anything wrong with it. It's obviously an exaggeration (and boost for the male ego).

3. I don't believe that the 'parent' company of these two products have the responsibility to uphold the same beliefs and values for all their different sectors. The main point of each of these campaigns are to advertise the product and sell it however way they can. The campaign for real beauty focuses on the real beauty of woman, and targets woman who are self-conscience about their body image as well as those who believe that a perfect body image is completely stupid and are tired of being bombarded with shiny, plastic perceptions of beauty - and rather, want to see something real being shown for a change. The Axe Effect campaign plays on the male ego, or the male-dream of being flocked with woman. Obviously it's a little extreme, but the product does have it's benefits. Overall, I think that the 'parent' company isn't responsible for upholding the same beliefs and values for all it's different sectors. It all depends on the product, the best way to advertise it, and catching the consumers eye.